Privacy Policy

Effective Date: July 9, 2025

1. Introduction

SportSensAI ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and mobile application services. This policy applies to all users and is designed to comply with applicable privacy laws including the General Data Protection Regulation (GDPR).

2. Information We Collect

  • Personal Information: Name, email address, and other details you provide when registering or contacting us.
  • Health & Fitness Data: Workout performance data, training metrics, exercise completion rates, fitness goals, and related health information you input or generate through app usage.
  • Usage Data: Information about how you interact with our app, including features accessed, time spent in app, workout completion rates, and app performance data.
  • Device Information: Device type, operating system version, unique device identifiers, and technical data collected automatically for app functionality and crash reporting.
  • Payment Information: Subscription status and purchase history processed by Apple or Google. We do not store your payment card information - this is handled securely by the respective app store.
  • Technical Data: IP address, browser type, and similar information collected automatically for security and functionality.
  • Cookies: We use cookies and similar technologies to enhance your experience. See Section 6.

3. How We Use Your Information

  • To provide, maintain, and improve our fitness and training services
  • To track your workout progress and provide personalized training recommendations
  • To process subscription payments and manage your account
  • To analyze app usage and performance to improve user experience
  • To provide technical support and respond to your inquiries
  • To send service-related communications and updates
  • To comply with legal obligations
  • To prevent fraud and ensure app security

4. International Users & GDPR

If you are located in the European Union, United Kingdom, or EEA, you have specific rights under the GDPR, including the right to access, correct, delete, or restrict the use of your personal data. We process your data lawfully, fairly, and transparently, and only for legitimate purposes.

Legal Basis for Processing (EU/UK users):
  • Contract performance: Processing necessary to provide our fitness services
  • Legitimate interests: App improvement, security, customer support
  • Consent: Marketing communications, optional features
  • Legal compliance: Payment processing, tax obligations

5. Payments & Subscriptions

Subscription payments are processed by Apple (iOS) or Google (Android) through their respective billing systems. We do not store your payment card details. Your subscription data (status, purchase history) is managed by our service provider RevenueCat to enable cross-device sync and subscription features. Please refer to the app store's privacy policy for payment processing details.

6. Cookies & Tracking

We use cookies and similar technologies to enhance your experience and for essential site functionality. You can disable cookies in your browser settings, but some features may not work as intended.

7. Data Security

We use reasonable technical and organizational measures to protect your information, including encryption of data in transit and secure server infrastructure. However, no method of transmission over the internet is 100% secure. We continuously review and update our security practices to protect your personal data.

8. Your Privacy Rights

  • Access, correct, or update your personal information in your account settings
  • Request data portability (where applicable under privacy laws)
  • Object to or restrict certain processing of your data
  • Revoke consent for optional features through app settings or device permissions
  • Opt out of marketing communications through account settings or unsubscribe links
  • Contact us at privacy@sportsensai.com for privacy-related requests

Account & Data Deletion: You can delete your account and all associated personal data through the app settings. For details on how this works and what data is removed, please see our Terms of Service.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.

10. Third-Party Services

Our app integrates with third-party services that may access your data to provide core functionality. These services are required to provide the same level of data protection as outlined in this privacy policy:

  • Sentry: Used for crash reporting to help us identify and fix app issues. Sentry may collect technical information about app crashes (such as device type, operating system version, and error logs) but does not receive any personally identifiable information.
  • RevenueCat: Used for subscription management and purchase validation. RevenueCat collects purchase history data, subscription status, and anonymous app user identifiers to enable subscription features, prevent fraud, and sync purchases across your devices. RevenueCat encrypts data in transit and does not have access to your personal information beyond purchase-related data. You can learn more in RevenueCat's Privacy Policy.

11. Data Retention

We retain your personal data only as long as necessary to provide our services and comply with legal obligations:

  • Active Account Data: Retained while your account is active
  • Deleted Account Data: Personal data is permanently removed according to the timeline specified in our Terms of Service
  • Legal Records: Payment records retained as required by law (typically 7 years for tax/accounting purposes) but are anonymized and not linked to your personal profile after account deletion
  • Backup Systems: Data may remain in encrypted backup systems for up to 30 days after deletion before being permanently purged

12. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the app or via email. Changes will be posted on this page with an updated effective date.

14. Contact Us

For privacy-related questions or requests, contact us at: privacy@sportsensai.com

For general questions about our Terms of Service or app functionality, please contact: team@sportsensai.com

Quick Reference & Privacy Choices

No Tracking or Ads

SportSensAI does not collect advertising identifiers (IDFA/AAID), does not serve third-party ads, and does not share data for cross-app advertising. Therefore, you will not see Apple’s App Tracking Transparency prompt.

Account Deletion & Data Retention

  • Individual users: in-app deletion immediately erases all personal data.
  • Organisation users: deletion requests submitted via administrator or the web form are completed within 7 days.
  • Encrypted disaster-recovery backups are retained for up to 30 days before automatic purge.
  • Payment/tax records are retained for up to 7 years as required by law and then anonymised or deleted.

AI Analysis & Machine Learning

Workout videos you record are securely uploaded to our cloud servers, where automated computer-vision models analyse form, range of motion and other performance factors. The analysis results are sent back to your device and stored in your account history so you can track progress over time.

We may use de-identified video frames, key-point data and workout metrics to further train and improve our machine-learning models. These datasets do not include your name or direct contact details and are retained only for as long as is necessary to improve model accuracy. If you prefer not to have your data used for model-training, you can opt out at any time by emailing team@sportsensai.com. Opting out will not affect the core AI feedback on your own videos.